Episode #13: Starting Out Right - Strategies For a New Business


Hello friends and welcome to another episode of the Sunrise Brand Collective Podcast, we are your hosts Erin Williams and Nathalie Amlani and we are so excited to speak to today’s guest a business strategist who helps entrepreneurs launch and grow successful businesses Johana Schwartzman.

Johana is the founder of GoBlossom Consulting, she is an innovative thinking marketing and business strategist with a Masters in Business Administration and 15+ years of experience working with Fortune 500 companies including General Electric and Capital One, start-ups, small businesses and not-for-profits. She is a trusted advisor to senior leadership teams and works extensively with small businesses nowadays. She focuses on developing strong businesses centered around customers.

Episode Highlights:

  • The story behind Johana’s career and how she stepped into entrepreneurship and started GoBlossom Consulting
  • The inspiration behind Go Blossom Consulting’s brand vibe, colours, and logo
  • Recommendations for new businesses starting out
  • Overview of the main process used to coach clients, the five steps to Design Thinking
  • Insights on how to deal with overwhelm when handling complex projects
  • Lessons learned in business development

The five steps to design thinking that Johana dives into:

  1. Market research
  2. Analyze Findings
  3. Brainstorm ideas
  4. Prototype
  5. Testing

Tune into the full episode for detailed insights and tips on bringing to live a business idea.

Get in touch with Johana at:
Website: https://www.goblossomconsulting.com/
Instagram: https://www.instagram.com/go_blossom_consulting/

Links mentioned in the episode:
Canva: https://www.canva.com/
Johana’s book recommendation: Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares

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