Episode #5: How Personal Brand Photography Helps a Business Grow
Do you ever wonder what branding photography is and what it can do for your business? In today’s episode I talk about how personal brand photography helps a business grow.
I’m sure you’ve heard the saying that a picture is worth a thousand words, and that’s especially true when it comes to branding. The quickest way to get your brand identity across is through the images you use on your website and on social media channels. That’s why branding photography is essential for any business owner. Let's take a deeper look into what personal brand photography can do for your business.
Professional images for your brand
Branding photography is a collection of high-quality, professional images created to visually represent your business and demonstrate your brand identity. These photos can include images of you and your team members, your workspace, your products, and any part of your process or daily activities.
Humanize your company
One of the greatest things about branding photography is that it gives potential and current customers a look at the faces behind your business. You may be intimidated by the idea of putting your face out there, but consumers are more likely to interact with and trust a company more if they can see the people behind the brand. Branding photos not only show customers who you and your team, but they also give interested consumers a peek behind the curtain, so to speak, allowing them to see your process, your products, and what you do every day.
Create a stunning first impression
Did you know that when someone visits your website or social media for the first time, you only have 5 seconds to make a first impression? You don’t want them to be put off by low-quality images. Professional branding photos create visual interest in your business and give visitors to your website a positive first impression of your brand. The better you present your company, the more likely people will be to get and stay interested in what you offer!
Increase engagement with your brand
While strong content is essential to creating a solid brand identity, visuals are even more important, especially since quality images encourage more people to engage with your business online. Facebook posts with images receive 2.3x more engagement than those without images, according to Hubspot. That’s why images are so essential, especially high-quality, professional branding photos.
You can use your photos everywhere
Branding photos are an investment, but one that’s well worth it! You’ll keep finding places where these photos come in handy, from your website and social profiles to paid advertising and email newsletters and even as your podcast cover image. Having these photos on hand makes it easier to properly promote your business and show potential and current clients just how professional you are.
Listen to the full episode to learn more about personal brand photography, the photoshoot process and how investing in branding photography can help your business grow.
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